SEO
Search Engine Optimization
Social Media Marketing is the process of advertising on social networks. All major social networks allow brands, agencies and marketers to advertise their products or services through a dedicated platform under different business models, such as PPC (pay per click), CPM (cost per thousand) or CPE (cost per engagement).
On-Page SEO aims to optimize content (editorial, images, etc. ) of your website to represent the chosen keywords that are related to your activity in the best possible way. It also provides good guidelines for a user-friendly website. On-Page optimisation represents a large part of Google’s organic ranking factors on its result pages (about 30%) and therefore needs to be carefully planned.
Off-page SEO refers to activities and processes outside the scope of your website. It is including all the measures that help create as many high-quality backlinks (links pointing at your website) as possible. The main goal is to create a qualitative and natural backlink profile for the main search engines to consider your site as qualitative and trustful.
E-Commerce SEO means search engine optimization specifically for e-commerce websites. Organic traffic is the main driver of growth, sales and customer acquisition for e-commerce stores. Having the right E-Commerce SEO strategy for your website is essential.